PAM DMC
Re-Branding Project.
PAM is one of the most reliable and successful Destination Management Companies specialized in creating tailor- made programs for the Greek Travel & M.I.C.E. Industry since 1981.
Because of the company's 40+ years of operation, radical changes of the logotype were rejected. Instead, I tried to keep as much as possible the same composition of the old mark, as well as the color profile but make it more functional and give it a more contemporary touch. The flying bird, is considered a landmark for the company, and it had to be the principal element of the new brand identity. The "origami" type logo, aim to intensify the tailor-made aspect of the company's major services.
